Startup Produze has raised $2.6 million in its seed funding round led by Accel. Produze plans to use the funds for distribution and sourcing capabilities and also to digitize the entire cross border supply chain. The startup helps farmers directly sell their produce to international retailers and earn better profit margins.
Startup Produze Raises Funding
Startup Agritech Produze has raised $2.6 million in its seed funding round led by Accel. All In Capital, Thirukumaran Nagarajan and Kartheeswaran KK from Ninjacart, Anilkumar SG from Sammunati, Pawan Gupta and Abhishek Sharma from Fashinza, Pushkar Mukewar from Drip Capital, Angad Kikla, Naisheel Verdhan and Rahul Gill from CityMall, Ranjith Mukundan from Stellapps and Pravin Jadhav from DhanHQ also participated in the financing round. (Startup Produze)
Produze plans to use the funds to bolster distribution and sourcing capabilities and also digitize the entire cross-border supply chain.
We are excited to partner with the Produze team to help digitize global agricultural trade. We believe that Produze’s technology and supply chain capabilities can help improve the selection of fresh produce for customers at more affordable prices while compensating producers fairly, said Pratik Agarwal, Director of Accel.
Founded in 2022 by Ben Mathew, Gaurav Agrawal, Rakesh Sasidharan, and Emil Soman, Produze help farmer sell directly to international retailer & earn better profit margins. Meanwhile, it also helps international retailers to source better quality fresh produce at competitive prices. (Startup Produze)
The cross border supply chain for agricultural product is fragmented with multiple intermediaries & poorly managed processes, creating inconsistent quality, inefficient pricing and waste, leading to lost value for agricultural producers, retailers and distributors. At Produze, we are enabling seamless commerce between growers and retailers to return this wasted value to them, said Ben Mathew, Co Founder and CEO of Produze. (Startup Produze)
The founding team of Produze has experience in the agrotech and B2C sectors. Previously, Mathew and Agrawal were working with agritech startup Ninjacart, while Soman founded a startup called Dockup. Similarly, Sasidharan and Mathew also founded a B2C marketplace platform for comfort food.