Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review and compare the 5 best email marketing services for small businesses.
Why is it important to choose the best email marketing service
Email marketing is one of the most profitable marketing strategies for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4,300 percent return on investment ROI for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to make direct contact with your customers.
It’s important to understand that much of your success with email marketing depends entirely on the email marketing software you choose, as they are responsible for making sure your emails actually get delivered.
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What to look for in a good email marketing tool
A good email marketing service should allow you to create very attractive email newsletters with an easy user interface ideally a drag and drop editor.
You should be able to easily send mass emails that are truly personalized and targeted without a lot of work. This is also known as marketing automation.
Other than that, your email marketing service should make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider makes sure that your email campaigns don’t end up in the spam folder.
1. HubSpot
HubSpot is one of the most well known software in the CRM and email marketing space.
Their email marketing service is free and comes with a host of powerful automation features designed to grow your business.
You can use their easy drag & drop email builder and a selection of templates to create a completely custom newsletter that matches your brand personality and colors.
Due to the native integration with HubSpot CRM, you can customize your emails for each subscriber based on things like device type, country, member list, or any other custom information you may have about the individual subscriber.
HubSpot comes with all the powerful features you’d expect from an enterprise grade email marketing software, like send time optimization, high email deliverability, A/B testing, detailed performance analysis, marketing automation, drip campaigns and more.
One of the main reasons small, medium, and large business customers choose HubSpot is because they offer an all in one marketing platform that includes email marketing, CRM, automation workflows, sales tools, websites, operations center and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom popup and signup forms, create landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
2. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking & reporting, built in social sharing tools, free image library, list segmentation, Facebook Ads integration, and a powerful eCommerce integration for Shopify stores.
Your Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing that help you send targeted emails to maximize your engagement rate. opening.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
In addition to online training, they also offer live, face to face seminars in the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all of the above reasons, we rate Constant Contact as the best email marketing service for small businesses and startups.
3. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with great tools to create beautiful & highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no email marketing experience.
SendinBlue includes marketing automation tools for beginners that allow you to send transactional emails, create workflows for automatic follow up emails, and segment users. It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.
SendinBlue offers a completely free unlimited contacts email marketing plan. Their free plan allows you to send up to 300 emails per day, but all of your emails will be branded.
Their paid plans start from $25 per month for Lite. You can also include SMS in your account, but the price will vary depending on your sending requirements.
They have upgraded their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means that users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service that you can use to push transactional or automated emails from your WordPress site. You don’t need this for email marketing campaigns, but it’s a nice feature if you have a large website & want automated emails based on real time content.
4. bOmnisend
Omnisend is a powerful email & SMS marketing service for eCommerce businesses looking for an omnichannel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre built automation workflows, subscriber segmentation, A/B testing, performance reporting, and even web & SMS push notifications.
Most of the other free email marketing plans are restricted, but Omnisend is confident in its value proposition, which is why it offers almost everything in its free plan. As your contact list grows, you’ll need to upgrade to their paid plans.
Omnisend seamlessly integrates with all popular website builders & eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing we liked about Omnisend is its pre built ecommerce marketing automation workflows that are designed to help you generate more revenue. This includes emails like welcome email series, cart abandonment emails, cross sell emails, and more.
Their email builder is very easy to use and comes with a great selection of email templates, so you can create beautiful branded campaigns. Once set up, you can personalize the email using its powerful targeting & segmentation features.
What many users love about Omnisend is that they offer built in SMS, so you don’t have to pay for separate software, and their SMS feature allows you to send messages in 209 regions around the world.
5. AWeber
AWeber is one of the oldest & most popular email marketing service providers in the world. They offer a wide range of tools for small and medium sized businesses to manage their email marketing.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed information.
AWeber also has other powerful email marketing features like AMP emails, automatic RSS to email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and an extensive library of how tos & tutorials.