boAt – Speaking about what’s next for the company, Gupta said boAt is now looking to better manage its supply chain & will then think about going internationals. He also talked about how boAt figured out the brand marketing, logistic technology & products developments part in the midst of intense competition.
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boAt To Focus On Wearables
Consumer electronic brand boAT aims to invest in wearable technology in the next three years. At D2C Summit 3.0, Aman Gupta, co founder of boAt, stated that startups have broken into the hearing device market & have now entered the wearable device category.
Speaking about what’s next for the unicorn, Gupta said is now looking to better manage its supply chain and will then think about going internationals, so far the main focus has been customers service. However, over time, they have realized that they also need to further strengthen their operation, supply chain & logistic.
During the session, the co-founder of the profitable brand D2C also discussed how boAt figured out the marketing, logistic & products developments side of the brand amidst intense competition.
The interesting conversation between the two founder has also shed light on personals branding versus brands marketing. The conversation also touched on topic including Gupta time with Shark Tank India, setting up an INR 1500 Cr consumers electronic company, supply chain challenge, and the evolution of D2C in India.
Notably, the D2C startups posted INR 1313.7 Cr in operating profit and a total profits after tax of INR 86.5 Cr. It claim to be the 5th largest wearable brands in the world & owns nearly 20 % of the wearable watch markets in India.
The startups offer nearly 100+ product including headphone, smartwatche, speaker, gaming accessories, personals care appliances & more.
Since its inception in 2016, boAt has promoted itself as the company that did something to beat legacy player like Sony, Bose, Dr Dre & more. Join the session to find out what makes the startups ship float and how it got its place in India’s price sensitive electronic markets.