Gurugram-based Slurrp Farm, a startup offering solid tidbits and supper time alternatives for little youngsters, brought $2 million up in a Series A round from Fireside Ventures, it said Wednesday.
Fireside is a multi-stage adventure reserve contributing across the early development phases of the business with an attention on shopper brands. Kanwaljit Singh, author and overseeing accomplice, Fireside Ventures has joined Slurrp as board part.
Read also.
Slurrp Farm intends to send the assets raised for item development, showcasing, and expanding stock to take into account the expanding request. The brand is additionally hoping to reinforce its group and strengthen direct-to-shopper channel.
“We needed to bring locally available institutional financial specialists who genuinely comprehend the requirement for expression and genuine change in the wellbeing food market. We have been in contact with Fireside since the very beginning of our excursion and this is the opportune time in our excursion for us to look for development capital. They have the DNA, colossal knowledge, and demonstrated history to help develop challenger FMCG brands like us,” said Shauravi Malik and Meghana Narayan, fellow benefactors, Slurrp Farm
Malik and Narayan, the two friends and moms, begun Slurrp Farm four years back when they couldn’t discover excellent bundled nourishment for their own youngsters.
More than 4 years, the startup has fabricated an arrangement of 25 items which incorporate porridges and oats, puffed snacks for kids, millet hotcakes, millet dosa, and cake blends which are presently accessible in more than 600 retail locations and driving on the web shopping for food entries across India, UAE, and Singapore.
Read also ReadyAssist extends its vehicle repair and service network to more Indian states
The pandemic quickened development for the beginning up as shoppers turned out to be more wellbeing cognizant. Slurrp Farm professes to have enlisted a 3x development from February 2020 to date. The brand presently sells around 100,000 units to roughly 40,000 clients per month.
Likely arrangements incorporate opening new urban communities inside India and extending their topographical impression in the UAE.
Slurrp is also chipping away at item development with their R&D group, nutritionists, and pediatricians, to dispatch 5 additional items in the coming months, taking the current portfolio to 30.
Slurrp Farm had brought $1 million up in a pre-Series A round in June 2018 from a lot of speculators including Sanjeev Bhikchandani of Info Edge, Central Square Foundation from Ashish Dhawan and Aditya Ghosh, Board Member, FabIndia and Oyo.
