Do you know anything? Video is the single most significant content marketing strategy these days. And this is proved by the whopping figures brought forward through studies and statistics.
Regardless of whether you use Twitter, Facebook, YouTube, or Snapchat, video has completely revolutionized the world of marketing. But how has that been possible?
Video advertising has completely transformed video from being a single marketing technique to a business strategy altogether.
You might have scrolled through Instagram and Facebook feeds only to find that everything is video. Also, 6 out of 10 people these days like watching videos instead of entertaining content on television.
So, all the business individuals out there who have still not made the significant shift to video marketing should do it now. Here’s how video marketing is vital in 2021:
1. Video Marketing Boosts Conversions Resulting in Sales
Explainer videos about products and services get customers into buying the same. Thus, it can rightly be said that video marketing results in business sales. The better a business is at getting a head start to creating exciting videos, the more customers it can convert.
Essentially, the human brain catches visual information at one go, and thus it is not surprising to say that videos can be highly effective. Businesses that are already securing good attention and impression through the pictures of their products and services can go for using video ad-makers or tools that can help to create engaging video content.
They can simply imagine what videos and their engagement factor can do for their brand and their business.
2. Video Marketing Helps in Increasing Website Traffic
The attention of a website user lasts for approximately 8 seconds. Hence, it becomes important for businesses to capture their attention within this time. Failing to do so can get them into losing a probable lead.
Of course, the written content is powerful, but videos are super powerful when the focus is on getting traffic on a website. Video content presents information about a product or a business very quickly, and this way, the visitors have an easy time navigating through a website interface.
Hence, it would not be incorrect to say that website videos are one of the most effective ways of enticing the users in a way, so they continue their journey on a particular site for a long time. It is essential that the visitors watch a video right from its beginning until its end and then get on to a business’s landing page.
For this, videos need to be attractive and filled with accurate information. Keeping all these factors in mind will help businesses in increasing their conversion rates.
3. Videos Help in Building Trust
A brand that can build solid trust among its prospective customers will undoubtedly enjoy conversions that directly result in sales. Hence, building trust should be an objective of every business.
Indeed, content marketing is entirely based on authenticity and on creating long-term relations. In this category, videos go a long way in engaging the users and in igniting their emotions.
Businesses should understand that their brands are not mere strategies on paper. They need to work on the strategies to bring them to life. And this is only possible with the use of videos. Videos can do things that simple and plain texts cannot.
Video marketing has the power of building a trustworthy, instant, and authentic interaction with the audience. On the other hand, the audiences can offer feedback and react to the content to show trust and confidence in a business product.
Videos are more like narrating a story that people like to listen to. Strategic video marketing goes a long way in triggering the customers’ emotions, and these emotions further enhance retention rates.
Besides moving the target audience, videos will even move the products of a business. The emotional connections built henceforth increase ROI or Return on Investment and improve the engagement of the audience.
4. Videos Offer Visual Explanations
As has already been said, the human brain catches visuals faster than audio. Perhaps, 90% of the information caught by the brain is visual, while people retain 80% of the things they watch while only 20% of the things they read. Thus, you can make things easier for your prospective customers by indulging in video marketing.
Prospects might find it exhausting to read a large amount of information about your company. But when the same thing is presented in the form of a video, it is more easily understood and retained.
Thus, businesses should be bent on creating a video to highlight its features and work procedure when launching a certain product. In the same way, businesses trying to put forward complex concepts should take the path of video content to do the same.
Better to create animated videos that bring such concepts to life. These videos are the perfect blend of nostalgia, simplicity, and entertainment. Therefore, they play an important role in engaging the customers and in retaining them too.
5. Video Marketing Best Highlights the Accomplishments of a Company
People put a lot of effort into their business. So, it becomes essential for the customers to know about such capabilities and achievements. If you sit to present all these achievements through written content, things can get very boring.
However, this is not the case if the same accomplishments and potentials are presented through videos.
6. Videos Appeal to the Mobile Users
Because there’s a mobile in the hand of every passer-by these days, video marketing can work wonders for businesses. That’s because it is quite likely for individuals to watch videos on their mobile phones more than what they would watch on a desktop or TV.
When they watch videos on their mobile phones, people have a personal experience, and businesses should take care of this experience to build an instant connection. In other words, it has become necessary for brands to change their video marketing content and blogs to be shared with audiences that like using their phones and offer better experiences.
The easy accessibility, in-built value, and viral nature of video marketing make it ideal for generating content that has a lasting impact on the viewers. Hence proved video marketing is of real importance in 2021.