Lingerie brand Clovia has raised Rs 14.31 crore from a grasp of blessed angels, Ivy Cap Ventures and She Capital Trust. The new proceeds for the Noida-based association has come following two years. It had brought Rs 75 crore up in January 2019.
Clovia has designated 11,377 Series B3 CCPS at an issue cost of Rs 12577.83 each offer, administrative filings show. Brilliant Birch has implanted Rs 2.75 crore while existing speculator Ivy Cap contributed Rs 2 crore.
Madhukar Parekh has set in Rs 2.25 crore and She Capital Trust got shares worth Rs 1.87 crore. Baaya International has contributed Rs 1.5 crore though others implanted Rs 2.44 crore.
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Established in 2013 by spouse wife team Pankaj Vermani and Neha Kant, Clovia was prior known as MoodsOfCloe that was rebranded in June 2015. It plans, makes and sells premium design lingerie, innerwear, nightwear, and shapewear.
The organization sells through direct deals channels including their selective brand e-store, accomplice sites including Myntra, Jabong, Flipkart and Amazon among others. Starting at now, it proclaims to get around 60% of its pay from level II and level III metropolitan networks.
Clovia cases to sell around 5,00,000 bits of lingerie a month. Around 75% of its business comes from online channels. The organization has over twelve selective brand sources and in excess of 100 deals touchpoints including retail chains like Central and Brand Factory.
Clovia fights with Kalaari Capital-upheld Zivame and PrettySecrets, ShopImagine, among a couple of others. While the association is yet to reveal financials for FY19 and FY20, Clovia had recorded a 34% spike in pay to Rs 51.8 crore in FY18. It in like manner sorted out some way to slash down adversities to Rs 8.6 crore in FY18 from Rs 10.2 crore in the past money related year.