Zomato Success Story: Zomato is one of the most popular food delivery brand right now in India and you have also experienced Zomato is focusing towards making it huge. They are heavily investing so much on marketing PR & What not.
All an all they are PROFITABLE.
Today in this post we are going to share some of the best insights from Zomato that made it a huge success, latest marketing strategies that you should also implement in your business that Zomato did.
Zomato Success Story
1. To the point marketing
You have definitely used Zomato app once in your lifetime for ordering food. Notifications in the desi language can be the reason you have ordered food from Zomato. Also they look more relatable to people.
According to our basic research people tend to order more food when they get to see a notification on their Zomato’s app on thier phone.
2. Shark Tank & TV Marketing
If you watch Shark Tank you would have seen Dipendra Goyal who is one of the co-founder of Zomato in Shark Tank that helped the brand to get more visibility & maximised daily orders.
Recently in TV show you have seen Dipendra Goyal on Kapil Sharma’s comedy show which helped Zomato to reach amongst the middle and lower class in India.
Brand Positioning is quite awesome which helped Zomato to become no. 1 food delivery startup in India.
3. Viral Marketing
You have also seen some of the posts from Zomato getting viral on social media like Instagram & X. Marketing team from Zomato have figured out a way which is helping them to get free publicity from the internet on multiple occasions and you have also seen brands copying Zomato’s strategy for their Social media marketing need.
4. Meme Marketing
According to our research no brand is doing better meme marketing than Zomato. As you have seen these memes are so relevant that helped the brand to connect with people sharing same emotions, which helped the brand to get more visibility and customers.
5. Support
Support is one of the major reason for the success of any brand specially in Indian market. You would have seen Zomato’s support system got improved now, earlier it was not, Zomato’s support team have worked really well in improving their support & offering many parks and benefits to their frustrated hungry customers.
Conclusion
These marketing strategies helped Zomato to get massive success and become a profitable startup from India and jumped into Large cap market section.
