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Atlassian Success Story Successful Startups in Australia

Atlassian Success Story

Atlassian Success Story – Imagine this: It’s 2002, Sam Raimi’s Spider Man is already in theater, the term Facebook has no meaning, and smartphone are nothing more than futuristic gadget. However, two recent college graduate in South Wales, Australia are probably downing a few drink, unwilling to dress for a job they don’t want to dress for, and in the midst of it all, a startups concept is simmering. to simmers. Mind you, back then, startup were hardly household names in the US, let alone Australia.

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Atlassian Success Story

College friends turned business partners, Mike Cannon Brooke & Scott Farquhar founded Atlassian, a company the Sydney Morning Herald referred to as a tech giant no one understands just a few year ago. It was founded on an aspect of the market that was in short supply in Australia at the time and to top it off what it produced was not particularly ‘saleable’ as some say.

Today, Atlassian has more than 10 offices around the world, employs more than 7,000 people, and serves more than 200,000 customers. Today, 83% of Fortune 500 companies use Atlassian products. Because its history defies what you might call regular, we’d like to think of Atlassian as the Forrest Gump of startups. (Atlassian Success Story)

Due to the COVID-19 outbreak, many businesses are now operating online. This is possible thanks to digital remote works tools, and one of the most popular tools used by companies is project managements software. Atlassian is a company that has made remote work more convenient and interesting.

Company Highlights

Startup NameAtlassian
HeadquartersSydney, Australia
IndustryIT Software and Services
FounderMike Cannon-Brookes, Scott Farquhar
Revenue$2.8 billion (FY22)
Valuation$55.47 billion (September 2022)

About Atlassian

Atlassian is an Australian based technology company that creates tool for software engineer, projects manager, and other application development projects. The corporation has its legal residence in the United Kingdom, its international headquarter in Sydney, Australia, and its US headquarters in San Francisco.

For teams, Atlassian is a dominant producer of communication, development, and ticket management software. They are extending the power of collaboration with solutions including Jira, Jira Service Desk, Jira Ops, Confluence, Bitbucket, Trello, and more.

The organization is on a journey to unlock the power of each team thanks to its authentic principles, incredible culture, and consistent revenue growth. Jira, a project tracking platform that helps software teams address internal issues and assess progress, is the product Atlassian is best remembered for. HipChat, which allows employees to talk anonymously and in groups, and Confluence, a platform that makes it easy for teams to collaborate, share projects, and communicate across desktop and mobile devices, and Stride, a new online communication tool. (Atlassian Success Story)

The workplace developed by the corporation. , enables teams to effectively interact and achieve their goals as a group, are other Atlassian products.


Mike Cannon Brookes is the co-founder & CEO of Atlassian, a collaboration software startups that helps teams organize, discuss, and complete shared works.

Mike is a Zoox board member and technology investors outside of Atlassian, with interests in software, finance, agriculture and energy. He is a member of the Room to Read board and has a strong commitment to giving back. An avid advocate of sustainable energy, Mike played a key role in the Fair Dinkum Power movement and Australia’s acquisition of the world’s largest lithium-ion battery.

He earned a Bachelor of Science in Business Informations Technology from the University of New South Wales in Australia and works as an adjunct professor in the School of Computer Science & Engineering.

Scott Farquhar

Atlassian Co-Founder and Co-CEO Scott Farquhar is a developer of collaboration tools that help teams plan, discuss, and complete shared work. In 2015, with Scott’s help, a corporate philanthropy initiative called Pledge 1% was launched, which aims to make the community a major shareholder in all businesses.

Along with co-founder and co-CEO, Mike Cannon-Brookes, Scott received the Ernst & Young award for Australian Entrepreneur of the Year in 2006 as the youngest winner ever. The Australian Financial Review recognized Scott and Mike Cannon Brookes as Australian Businessperson of the Year in 2016, and Forbes named them to its list of Global Game Changers in 2017.

Outside of Atlassian, Scott co-founded Skip Capital. This private investments fund focuses on rapidly expanding technology companies and has a special interest in the nexus between big data and health. Scott graduated from the Australian University of New South Wales with a bachelor degree in Business Information Technology. (Atlassian Success Story)

Startup story

We are all aware of startups in the year 2020. If you don’t work for one or don’t have a close friend who does, you are living under a rock. However, when college grads Mike Cannon Brookes and Scott Farquhar established Atlassian in 2002, the reaction they got from other tempting offers wasn’t as common. And it was virtually unheard of in Australia, a nation that was reluctant to catch up with the digital revolution.

Like many strong friendships, Mike and Scott’s cooperation began in college. At the University of New South Wales in 1998, they were both enrolled in the same scholarship fund. They formed an intellectual and ambitious friendship and collaboration. They were asked to join one of the Australian corporations funding the programme, just like the rest of the students in the programme.

Atlassian: mission & vision

Atlassian’s mission statement reads: Atlassian believes in the power of teamwork. Behind every great human achievements, there is a team. From medicine and space travel to disaster response and pizza deliveries, our product helps team across the globe advance humanity through the power of software. Our mission is to help unlock the potential of every team.

Business model

Their solutions can be used in many ways across various business activities within the same company as Atlassian has a mass market business model with a multi faceted marketplace. Most of its consumer segments reflect specific business operations rather than industries. The company has benefited from this by creating software ecosystems for different business segments, each representing a unique business function. (Atlassian Success Story)

  • IT (JIRA Software, IRA Service Desk, Confluence, HipChat): The JIRA suite, which includes JIRA Software and JIRA Service Desk, enables IT teams to quickly respond to their organization’s needs by maintaining effective feedback channels via of Service Desk and enable efficient and managed workflows through the Software.
  • Marketing JIRA Core, Confluence, HipChat: Marketing teams can manage marketing data and materials using company project management tools such as JIRA Core and Confluence.
  • Legal JIRA Core, Confluence, HipChat: JIRA Core enables legal teams to produce and manage legal materials, such as contracts and policies, and Confluence can be used to share these materials.
  • Finance JIRA Core, Confluence, HipChat: JIRA Core is used to handle financial activities, including procurement and financial reporting, by some of the world’s leading financial institutions.
  • Software JIRA Software, BitBucket, Bamboo, Confluence, HipChat: JIRA Software, the company’s core product offering, is designed to accelerate software development. Some of the company’s other products, such as Bamboo and Bitbucket, are specifically aimed at programmers and software engineers.

Revenue model

Direct online sales through the Atlassian website are the company’s only sales channel. It spends only 15% to 20% of its income on sales and marketing and lacks a sales force. Compare this to the typical average of more than 100% of sales spent by IT companies on marketing spend in the first few years after an IPO. (Atlassian Success Story)

Atlassian primary method of customer supports is self service; The website offers a variety of self help resources, such as product manuals and live training. Additionally, it relies on the community by maintaining an expert program that allows independent expert partners to sign up to help Atlassian customers as they promote their products or services, as well as by providing a community Q&A forum where users they can post questions that can be answered by other users or by Atlassian staff. (Atlassian Success Story)

Future plans

The founders have not become less entrenched as a result of their success. Within the first four years of operation, the Atlassian Foundation was established along with a commitment to contribute 1% of business profits, employee time, and shares to charity.

Founder Mike has personally donated $350 million to groups working to combat climate change. He aspires to be more than just a successful philanthropist and is convinced that Australian companies must put sustainability at the forefront of their strategies going forward. Given how quickly infrastructures are developing, he believes those with the power to bring about meaningful change must recognize their obligation and take control before it’s too late.



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