The Perfect Brand Name for Your Business Let’s say you’ve finally found a fantastic solution to a major problem that affects a large number of people. And, after much deliberation, he chose to turn this solution into a business. But there is a problem you need an interesting name to go with your brilliant solution. So you get to work and try a few different words, but none of them seem to fully express your business concept.
Even the names he discovered lacked matching URLs, making them high risk in the eyes of the trademark attorney. Now, it’s painfully obvious that many entrepreneurs struggle to find a memorable brand. So to help you find the ideal name for your business, we’ll walk you through this proven approach that has helped thousands of entrepreneurs discover original and exciting brand names
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Read Also : How to Choose the Best Domain Name for Your Business
This is why every entrepreneur needs to find the perfect brand Name
One of the strongest signs that the business world is becoming too volatile for new businesses is that 20% of every startup fails in its first year.
And unfortunately, with over 4.35 million businesses created in 2020 and 2.81 million businesses launched in the first and second quarters of 2021, it won’t get any easier.
Plus, with the average consumer receiving over 10,000 brand messages every day from startups and large companies, your business is guaranteed to drown in the competition if you don’t have a perfect brand name.
So make sure you find the perfect name because it can help your business:
- Give your business a unique identity
- Attract your target customers regularly
- Increase trust and brand loyalty
- Make your company stand out from the crowd
- Help you attract top talent
Easy ways to find the perfect brand Name
Even if you came up with innovative ideas that will transform your industry, your company will be forgotten if you don’t give your business the best brand name.
But don’t worry, these four easy paths will lead you to choose the best brand for your company.
1. Know What You Want Your Business To Be
Gathering enough information about your business and industry is the first step in selecting a name that captures all aspects of your business.
And the key is to learn as much as possible about your industry and your rivals, including their brands, services, beliefs and ambitions. This data will help you determine what works, what doesn’t, and what it takes to win the hearts of your target audience.
The next step is to decide on the future of your brand and the image you want to create. Make sure you understand your brand principles, visions, and core values. (Brand Name)
Now refine the ideas you’ve collected until you find a few that better express your company core principles. These key values will give you a good idea of what your name should express.
2. Choose a Great Brand Tone for Your Company
The best approach to creating a name that symbolizes your company core principles is to make sure it strikes the right tone and evokes the right emotions in your target market.
Getting the best pitch will help you develop your style and positively affect the way people perceive your organization. Consider brands like Gucci and Fossil. Customers who love high-end accessories prefer Gucci, while those looking for long-lasting durability and wearability prefer Fossil.
So think about your target audience, what draws them to your business, and why they should care. Knowing who your brand is targeting makes it easier to decide if your brand tone should be:
- Playful
- Pragmatic
- Innovative
- Modern
- Intriguing
3. Recognize Your Brand Secondary Element
Now, while selecting the right tone is crucial, your company secondary brand elements are what define your brand. They represent the identity of your brand and will guide you on the right path when naming it.
So, grab a pen and a piece of paper and write down your views on those of your company:
- Big ideas: What are the main ideas that guide your company?
- Brand values: What are the personal or audience values that drive your business?
- Brand story: Is there a story you can relate to your brand?
- Benefits: What specific benefits do you offer your customers?
- Emotions: What strong emotion do you want to provoke in your audience?
- Value proposition: Why should customers patronize your business?
Identifying your brand elements will help you create a genuine and functional brand identity around which you can easily focus your branding efforts.
4. Brainstorm
It’s time to explore your business creativity and come up with new and unique words that match your business needs.
Spend time looking up intriguing words that express your company identity in dictionaries and thesauri. The goal here is to generate a list of five to nine brands that are suitable for your business.
During brainstorming, be on the lookout for short, catchy, innovative, trendy, exciting, metaphorical, or symbolic words.
We understand that brainstorming can be really hard, so if you’re having a hard time coming up with great business names, don’t be afraid to use a solid business name generator.
Test Your Brand Names to Find the Perfect One
Understand that the processes discussed in this article will lead you to a list of three to nine names that meet the parameters of your business. Now put these names to the test on a small sample of customers to see if they like them.
After your names have been tested by the audience, select the best name and double check it with the USPTO to make sure another company hasn’t already registered it.
