The Zepto Boys: Competition that Amazon never saw coming

The Zepto Boys Competition that Amazon never saw coming

One-year fast trade player Zepto is making Amazon & Flipkart look like legacy companies with delivery times of more than a day. Analysts believe that Amazon in India has a weaker value propositions in the New trade, where Zepto & Meesho dominate. Zepto seek to take market share from Amazon in the many categories it dominates.

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When Steve Jobs gave his commencement address at Stanford University in 2005, he never imagined that 15 years later, two 17-year-olds would follow in his footsteps and opt out of the coveted computer science program at the same university to pursue their careers. business dream. Aadit Palicha and Kaivalya Vohra were crazy enough to believe that in 2020 they could transform the online grocery delivery market in 2020 and indeed they did so with Zepto, a fast-trading player that has created a new paradigm in online commerce. line. Valued at $900 million, the rookie Zepto is now challenging Big Tech players in delivery time and formats.

Despite building a Soonicorn in less than a year, Palicha almost always expects to be put down for being that idiot kid. He begins the interview by saying, I’ve reached a point where I like it when people say something is crazy, so I’m especially interested. I was laughed at during interviews when I wanted to hire older people. I cared because I was young, but I got beat up so many times that I didn’t care anymore.

Vohra and Palicha

The story of Vohra and Palicha is as crazy as it sounds: a pair of kids who started solving the grocery delivery problem at the peak of the pandemic and ended up convincing angel investors and venture capital firms to take a gamble. $ 360 million in his crazy. occurrence. Welcome to the fantasy world of startups, where ideas rule and age is just a number.

In less than a year, Zepto is making Amazon and Flipkart look like legacy companies with delivery times of a day or more. Online trading was born in the desktop era and while it has evolved in recent years, it continues to deliver at the same rate as it did years ago, providing an opportunity for new trading players like Zepto to solve problems with better formats. and faster. compliance.

On demand trading is the latest to disrupt the online cart in India, largely dominated by the big players. A report from global investment bank Bernstein says that although India is Amazon’s largest and fastest-growing foreign market: It also faces immense competitive pressure in fast growing categories, a weaker value proposition in New, limited traction in tier 2/3 cities, and an unfavorable regulatory environment for outsiders.

The pandemic has helped spawn disruptive ideas, & newcomers are taking the game much higher by doing what no one ever imagined: taking e-commerce beyond big cities and delivering fresh produce and groceries in minutes.
Zepto isn’t content to be a soon to be icon, with an eye on profitability, the Q-commerce player is already experimenting with private label brands in food, high-margin categories like personal care, and 24/7 delivery of hot snacks and beverages. hot. Palicha, who is the CEO, is confident in the direction the company will take, saying the company is on track to log one million orders per day with annual sales of $1 billion by October 2023.

Refusing to call it the next Amazon, Suvir Sujan, co-founder and CEO of Nexus Venture Partners, says: On demand commerce is a new paradigm in online delivery. I’d love to say it’s the next Amazon, but first let’s add more categories and keep customers coming back for more. But what is more than edibles, time will tell.


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