Growing your business means to reach ,engage and retain more and more target and potential audience by adopting new modern ways of marketing. In this regularly upgrading digital world, it has become necessary to take your business to the internet. Digitalization of your business has become very much important to enhance the reach of your business. But just having your business in internet isn’t enough ,you need to constantly promote your business through content marketing.
A marketing strategy that takes your business to new hights, makes you a brand. Content marketing is the all new way to grow and succeed . All you need is to learn and apply. In this article we are going to give you all information about what content marketing is? And how it works as well as what are the types of content marketing so called content marketing ideas.
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What is content marketing ?
Content marketing can be defined as a marketing technique or strategy of creating and distributing valuable ,informative,relevant and consistent content to attract and acquire a clearly defined audience by increasing your website traffic and search engine ranking in order to make your business a brand.
A marketing strategy used to attract, engage and retain an audience by creating and sharing valuable articles, videos ,podcasts and other media.
Beside giving the audience an informative and relevant service,one of the main goals of content marketing is to promote your brand or business as much as possible.
Through all ways of marketing you are required to get high traffic for your website and higher search engine rank.Content marketing isn’t as simple as it used to be ,and with time , it has gone well beyond. The marketing includes site analytics, keyword research and upgraded, targeted strategy.The approach establishes ,expertise ,promotes brand awareness and keep your business at the top.
Why Content marketing is so important
Taking your business to more and more audience is itself very hard. You need to have a fresh valuabe content at the very first & secondly the way to promote and make available it to all your targeted audience .Content marketing strategy helps you to define marketing goals and set priorities . Business with content marketing strategy gain 27 % higher traffic & 18.1 % higher audience retaintion as shown in a report. 74% of companies found that content marketing increased lead generation both in quality and quantity.
One and the main goal of all content marketing is to rank higher in Search engines or to do SEO so that your website gain higher and higher trust, traffic and retention.
Throgh SEO (or Search Engine Optimization) ,content marketing connects your business with targeted and potential customers through sharing your valuable content. It is the extremely powerful way of generating website traffic and leads, even if they’ve never heard of your company or business before.
So here we are giving you top content marketing ideas so that you can execute to boost your business.
Get started with Social media
Social media platforms are one the best way to promote your brand ,Sharing your valuable contents on social media can be the way for you to get higher attention. There are number of platforms facebook,instagram ,snapchat , youtube pinterest where you just need to make an professional business account and share your extremely valuable content. Regularly updating pictures of your product ,content or service along with discounts ,is a great way of engaging your audience .
Creating and running ad campaigns is an another powerful content marketing strategy that can help you to meet all your demands. Running Ad campaigns on different social media website is very much helpful that each and every brands use this to promote their services.Also it is more helpful than just creating and promoting your brand through just your social media account as ads gain the attention of audience who are watching other videos . It Includes Facebook and Youtube ads, ads that are shown in different aps by google .
Webinars is also such a powerful mean to get on the attention, webinars are a powerful tool to help marketers increase brand awareness, establish their brand as a thought leader, educate consumers, as well as provide an opportunity for content to be repurposed.
Webinars are very effective in the sense of content marketing as you can see in data below
81% of marketers claim that video webinars has helped them acquire great attention and traffic to their websites.
79% of people admit that a brand’s video has convinced them to buy a product.
Webinars are especially very effective for B2B ( business to business) companies as 66% of B2B buyers prefer to watch a webinar before buying a product.
When it comes to the conversion rate for generating leads, 73% of B2B webinar attendees become qualified leads, while 20-40% of B2C attendees become leads.
87% of businesses now use video as a marketing tool. Webinars are one of the most effective ways to get on the attention and trend.
With businesses unable to host live marketing events, many marketers switched their focus to webinars. According to Wyzowl, the number of marketers using webinars increased by as much as 15% in 2020.According to Wyzowl research, 49% of marketers surveyed had hosted or participated in a webinar. Also, 87% found it to be an extremely efficient strategy. The overall percentage of marketers distributing webinars increased from 46% to 62% between 2019 and 2020.As a result, one of the most popular ways to share your expertise with your prospects is creating a webinar marketing strategy. So this is undoubtedly a great way for you.
Sharing your service and product through blogs is more than just promoting your brand . Blogs are itself very succeful way to gain attention and reach audience from abroad countries . Blogging helps drive more sales by boosting your brand awareness and improving the rankings of your product pages.As shown in a report business brands with blogs get 67% more leads than other companies. You can share your valuable contents through blog articles along with the ads you are showing in them. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions.Creating a successful blog will help you to rank higher in search results when your customers are looking to buy from you.Blogging is an important part of any content marketing strategy. It is often through blog content that you first entice people to your site and start to build your brand’s audience.
As a content marketing channels podcasts are very efficient. You should know what the podcasts is- A podcast is a collection or series of digital audio files that are made available for downloading or listening via the Internet. Each individual audio recording is known as a podcast episode. Podcasts are typically hosted by an individual or individuals who lead a conversation, share stories, or report the news.
As a marketing channel, podcasts continue to increase their share of advertiser spend.podcasts are the most efficient ways to constantly updating and sharing your service to your audience. Podcasts are a great way to keep yourself informed about the most popular content marketing trends, tools, and tactics.Incorporating a podcast into your content marketing strategy is a cost-effective way to help develop the authoritative presence of your business, expand your current audience reach, and boost brand awareness and loyalty.
Articles ,Newsletters or an E-Books.
People are not getting email marketing seriously as for them it has become outdated , But email marketing is very efficient way to get in touch with your audience . Sending articles and free e-books in number of emails can heps yot to improve your brand attention.Starting with the Newsletter, Newsletters do not have to be often as monthly – a quarterly newsletter can go a long way in keeping customers afresh on the latest updates in your business along with feedback.
Email distributes blog content to an existing email list, while blogging builds up the list through exposure to new visitors and capturing their contact information.
In the newsletter, you can include the newest additions to your product or service offering, special discounts for the season as well as share news about your business. Make sure you always sharevit with your e-mail lists.
If you feel that a newsletter will not suit the needs of your business, how about an ebook?
Ebooks, as part of a content marketing strategy, can give brands and entrepreneurs opportunities to deeply connect with their target audiences. It gives you the ability to showcase your authority on a subject in greater level of depth than a blog post allows. For instance, if you run an investment app, you can send out a free e-book explaining the many different terms beginners need to know when they sign up for email updates.
What about Articles ?
Sending articles on your email list can be thought as regularly updating your audience about your new services.Creative & catch articles with the use of infographics is the so much efficient way that most of the business marketers use it.
In this competitive world ,it has become necessary to adapt in the new ways. To rise above competion is to continuously learn and improve .You have to do number of things in order to grow .you should have a plan with complete strangy and information of your target audience . You have to know all the aspects like what,where how and allabout the market and future trends. Do not worry much about this, we are here to hack every market strategy for you so that you can grow and succee