Airtel Launches ad tech platform: $10 billion Advertising Market as the Company Focuses on Technology Solutions

Bharti Airtel unveiled ‘Airtel Ads’ on Wednesday, marking its entrance into the $10 billion advertising market as the company focuses on transforming companies into a provider of technology solutions through interaction with its more than 320 million customers.

Airtel Advertising enables brands of all sizes to curate consent-based and privacy-safe promotions to one of India’s largest pools of quality consumers,” the company said on Wednesday in a statement.“

Speaking to ET, Adarsh Nair, chief product officer of Airtel, said that during the beta launch, the company had already clocked near Rs 100 crore in annualized revenue in the ad tech space and had active campaigns with over 100 brands in the region.

Uncover strategies to permit last-mile fiberization to be scalable, efficient, robust & sustainable. It will not only include the technological aspects of the rollout, but also the constraints of human resources and infrastructure requirements.

However, Nair did not comment on the revenue targets of the company for the coming years, saying that the emphasis was currently on building business to provide their customers with High conversion rates versus mere ‘vanity indicators’ such as perceptions of customers. PepsiCo, CRED, Tata AIG, Zomato, Lenskart, Apollo 247, Gameskraft, Vahan, Harley Davidson are among the early advertisers, Cars24″ he said

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Using the deep data science capabilities of Airtel, Airtel Advertising enables brands to create high engagement and high impact promotions for the most important customer cohorts, the company said, adding that this meant that only the most relevant brand offers and not unnecessary spam is received by Airtel customer

“Pradyot Ghate, VP, product and partnerships at Zomato, speaking of Airtel’s advertising platform experience, said, “As a company, we are always looking for more engaging and authentic ways to connect with our customers. We have been able to create a high level of engagement and traffic on our website with Airtel Advertising.’

India’s telecom sector is expected to create new milestones in the next-generation network deployments and service delivery in the efforts to allow policies like more quantum of the spectrum.