A game-changer in the local transport sector is the auto-hailing app Namma Yatri, which is active in the vibrant metropolis of Bengaluru.
Since its debut in November of the year prior, it has generated substantial buzz thanks to both its impressive financial performance and its distinctive method of providing for both vehicle drivers and passengers.
The distinguishing quality of Namma Yatri is its sizable revenue, which it earned for its linked vehicle drivers in the amount of 189 crore. This accomplishment places it in a strong competitive position against well-known cab aggregators like Ola and Uber, giving Bengaluru’s vehicle drivers a consistent source of income.
Namma Yatri’s commission-free business approach is what really sets it apart from its rivals. It was emphasised in a social media post by ONDC staffer Tina Gurnaney that Namma Yatri makes sure that all of the drivers’ profits get to them directly. This stands in stark contrast to the industry norm, where big aggregators levy hefty commissions.
Namma Yatri has collectively saved its drivers close to 19 crore in commissions, even with a reasonable estimate of a 10% commission rate to these industry titans. This zero-commission strategy not only benefits drivers monetarily but also establishes it as a platform that genuinely cares about their welfare.
Namma Yatri USP: Set Prices by the Government
The launch of Namma Yatri is also noteworthy in light of the ongoing difficulties faced by the transportation industry. Ola and Uber have come under fire for charging passengers excessive prices, particularly for short rides of less than two kilometres. For many commuters, this situation generated questions about the cost of ride-hailing services.
Namma Yatri entered this scenario as a practical substitute, connecting travellers with car drivers directly. By doing this, the app hoped to give clients with inexpensive rates by getting rid of any middlemen who would make transport more expensive.
Namma Yatri’s adherence to price restrictions set by the government is another important aspect. Namma Yatri adheres to a transparent price scheme put forward by government officials, unlike other ride-hailing apps. For example, there is a fixed minimum rate of 30 rupees for travels up to 2 kilometres, with additional fees of 15 rupees per kilometre for higher lengths.
A little booking fee of 10 is further added to each journey. Interestingly, the website gives drivers the option to raise this booking fee to $30, giving them more control over their pay.