YouTube is taking strong action to stop its users from using ad-blockers. As part of this policy, customers who use ad-blockers will receive messages urging them to turn off the programme so they can keep watching movies on the platform.
YouTube Battles Ad-Blockers
YouTube has started to impose limits on users who continue to use ad-blockers after receiving several warnings. Currently, users are limited to see three videos before their access is restricted.
It’s important to understand that this is a temporary prohibition. The platform’s content will once again be accessible to anyone who agree with YouTube’s request to disable ad-blockers or choose a YouTube Premium subscription, according to screenshots of the warnings that users have posted on Twitter.
Even after turning off their ad-blockers, users have still reported problems because YouTube keeps displaying banners asking users to take down their ad-blockers.
Since YouTube had warned about similar moves a few months ago, this is hardly a new development. YouTube has announced that it will start preventing users from accessing content that violates its regulations.
YouTube’s Previous Warnings
YouTube made it clear that it would send out several alerts, urging people to stop using ad-blockers or think about signing up for YouTube Premium before limiting their access to content.
“We take disabling playback very seriously, and will only disable playback if viewers ignore repeated requests to allow ads on YouTube,” a YouTube representative stressed in an email. By clicking the link in the prompt, viewers can provide feedback if they believe they have been mistakenly identified as using an ad blocker.
There are two ways for users to find YouTube material without advertisements: they may either subscribe to YouTube Premium or disable the ad-blocking addons on their browsers.
The second option has a monthly cost that starts at Rs 129 for single people and Rs 179 for a family subscription that can accommodate up to five people.
YouTube’s recent moves stand out in the ongoing conflict between content providers and users who use ad-blockers to avoid commercials. For content creators, advertising is a vital source of income, and YouTube’s novel strategy is meant to shield their profits from users who try to avoid adverts.
YouTube’s stringent adherence to its advertising regulations underscores the platform’s commitment to promoting content creators and the advertising community, particularly in light of the current discourse regarding ad-blockers. However, in a time when internet advertising is pervasive, it has also sparked discussions about user choice and privacy.