We will talk a lot about TikTok but most importantly, we will share some facts about TikTok. TikTok is one of the most valuable media brands in the world, is worth $66 billion, $59 billion, and $18.75 billion in 2023, 2022, and 2021, respectively. It is a social networking startup for video sharing that is founded in China and is owned by ByteDance. Users of TikTok can upload a wide range of short videos in categories like humor, dance, and education. The videos are now 10 minutes long instead of just 3 minutes (originally 1 minute).
In a short amount of time, this program became highly popular. Teenagers became quite pumped about it. There are currently more than 1.5 billion active users per month. The newest trend is TikTok!
Despite the impression that there are new websites and trends emerging on a daily basis, TikTok merits special consideration. On the platform, some of the biggest brands in the world currently advertise their goods and services (some of our favorite TikTok ad examples are here). Continue reading to find out why TikTok marketing is so successful if you aren’t already.
Now we will be going towards interesting Facts About Tiktok.
Interesting Facts About Tiktok
We have gathered some of the most significant TikTok statistics and significant TikTok numbers in order to demonstrate why it is so crucial in the modern advertising industry.
So, here are facts about Tiktok:
1. Growing Numbers of Adults Use TikTok
TikTok was the most widely used app among American teenagers and young adults in 2021, but it’s no longer just for teenagers. Ages 25 to 34 made for 25.4% of TikTok users in the US in 2022.
Adults in the lucrative 18-34 demographic made up 49.3% of Tiktok users in the US when paired with the 18-24 group (23.9%).
In the US, users between the ages of “10-19” made up 25% of the population in 2021 but just 17.7% in 2022.
2. More Than 1.5 Billion Monthly Active Users Use TikTok
More than 1.5 billion active monthly users worldwide were using TikTok as of Q3 2022. When the 600 million users of Douyin are taken into account, the user base exceeds 2 billion.
This is significant because it took other apps, like Instagram, almost six years to reach the billion-user milestone.
Comparatively, it took Facebook four years to calculate this amount. TikTok accomplished this in around three years and continues to be one of the most rapidly expanding companies worldwide.
Also Read: How to use LinkedIn to Find a Job in 2021
3. More than 3 billion downloads have been made of it.
The TikTok app has been downloaded more than 3.5 billion times since it was first made available. According to Business of Apps, the app was downloaded more than 571 million times between Q1 and Q3 of 2022.
Moreover, it received the most downloads in 2022. Having been downloaded In 2022, iPhone users downloaded TikTok 13.9 million times. Tiktok has gathered more than 1 billion installs on the Google Play Store, which amply demonstrates how well-liked it is among mobile users.
4. It Has the Highest Engagement Rate on Social Media Per Post
According to data from Upfluence, TikTok has a far greater interaction rate than other major social media platforms like Instagram, YouTube, and Facebook. Using the platform, micro-influencers can generate engagement rates of about 18% while charging much less.
For comparison, the engagement rate on Instagram was 3.86% while the engagement rate on YouTube is 1.63%.
5. The Daily Use of TikTok Keeps Growing
According to data from Sensor Tower, Tiktok interaction has increased internationally. In 2022, users of TikTok spent 62 minutes, or 95 minutes, more every day than they did in 2020.
6. TikTok Is Used By 16% Of All Internet Users
In 2022, Tiktok had 4.8 billion users worldwide, or 20.83% of all internet users. Compare that to 2020, when 18% of all internet users worldwide were using TikTok.
Sites like TikTok, which experienced a sharp increase in popularity during the lockdown, served as an excellent entry point for companies looking to connect with their target consumers at a disruptive time.
93% of platform users anticipated businesses to offer helpful details on how they were coping with the lockdown. 88% of those surveyed anticipated that businesses will run advertisements demonstrating how to combat the coronavirus danger.
7. Available in 154 countries is TikTok
The best platform for mobile videos is TikTok. These entertaining and addictive short videos are most importantly accessible in more than 154 nations. TikTok is still accessible in 154 countries around the world despite being banned in India. Also, the app has been translated into over 75 other languages.
This data is very significant to someone who works in marketing. There is a very good chance that you will find your target audience in one of these nations given how quickly the app has spread throughout so many nations.
8. 90% of TikTok users regularly use the app.
TikTok is accessed daily by nine out of 10 users. This number suddenly becomes significant when you realize that over 75% of all downloaded apps are typically used just once before being abandoned.
TikTok is an excellent marketing tool, accounting for about 19% of all mobile internet users in the US with its 50 million daily active users. Its extreme addictiveness is the clear cause of this. The longer you use TikTok, the more content it shows you, and as its AI brain learns about your watching preferences, the content gets increasingly relevant.
9. It is the 7th most widely used social media platform worldwide.
The sixth most popular social media platform in the world, TikTok swiftly overtook Instagram.
It’s also critical to note that TikTok has kept expanding quickly, and its ascent to the top shows no signs of abating.
The app will probably surpass the Big Five in a few of years if it continues to grow at this rate. This will be the first Chinese application to acquire such a level of popularity. So, it should come as no surprise that marketers are becoming more and more interested in the app.
10. Daily Video Views Beyond 1 Billion
In their first year, TikTok videos attracted 1 million daily views. Given how rapidly the business hit this milestone, that is noteworthy. More than 1 billion videos have been seen on the website as of right now.
The content is one of the main draws for visitors to this site. TikTok offers a variety of video effects, filters, and music options, making it simple for the average content creator to produce original material.
11. One of the most popular YouTube searches is for TikTok.
The success of the app has spread to other platforms as well.
The top YouTube search in the US in 2022, according to Semrush, was “TikTok Mashup 2022.” This is due to the fact that YouTubers frequently aggregate TikTok videos and post them there, which is a standard practice for using content from the app.
The phrase “TikTok” is still the second-most searched for globally.
12. Year after year, TikTok’s revenue has exponentially increased.
The business reported $63 million in sales in 2017. According to Business of Apps, TikTok’s revenue exploded to $1.9 billion in 2020.
According to information from Sensor Tower, the business produced $115 million from in-app purchases in just one month in 2020.
The business that created TikTok, ByteDance, has gained enormously from all of this. ByteDance’s valuation has risen above $400 billion based on anonymous sales data from online dealers (gray market). This startup is currently the most valued in the entire planet.
So, here are some of the facts about Tiktok and I’m sure you liked it.
Why You Should Care About TikTok
On TikTok, paid user acquisition is among the best investments you can make.
TikTok is too large of a marketing platform to be disregarded. These important TikTok data should open the eyes of forward-thinking marketing experts and brands.