The quickest way to learn what is and isn’t working in your industry is to use free online competitor analysis tools.
Before putting out the list of free online competitor analysis tool, let me tell you the importance of online competitor analysis to grow your business. At last, you will get the best free online competitor analysis tool that you can use to grow your business.
So let’s start…
Businesses of all sizes and sectors are now using the internet to communicate with their target markets in the digital age. The rivalry is getting tougher as more businesses develop internet presences. In such an environment, keeping an eye on rivals has taken precedence. It’s crucial to outperform rivals if you want to stand out among competition. Doing a competitor analysis is one approach to stay one step ahead of the competition. You will get best free online competitor analysis tool later in this article.
But first, hang on to little more importance of competitor analysis.
Competitor analysis is the process of learning about and evaluating the advantages and disadvantages of your rivals in order to better comprehend the market. Develop a strategic plan that positions your company for success by evaluating the strengths and weaknesses of your competition.
Fortunately, you may undertake this research with the use of several free online competitor analysis tools.
Also Read: 12 Unknown Top Agency Tools: Updated List
A free online competitor analysis tool
But what is a competitor analysis tool?
A software program or online platform known as a competitor analysis tool supports companies and organizations in gathering and analyzing information about their rivals.
It can be used to monitor online activity such as advertising campaigns, social media presence, search engine rankings, and website traffic for competitors.
Understanding a rival’s strengths and weaknesses, recognizing market trends, and creating successful tactics to achieve a competitive edge are the objectives of competitor analysis.
Importance of Competitor Analysis
Competitor analysis is important since it enables you to comprehend your rivals. It aids in developing plans to acquire a competitive advantage by allowing you to recognize the advantages and disadvantages of your rivals.
You can identify areas where your business needs to improve and what you’re doing better by comparing it to rivals. You may recognize possible risks to your company and take the required action to safeguard your market share. It’s crucial to keep in mind that competitor analysis is a continuous process and needs to be updated frequently to remain effective.
Businesses may get insightful information about the market and make data-driven decisions to enhance their online presence and, eventually, generate more income by using free online competitor analysis tools. And for that, we’ve put together a list of the top free online competitor analysis tools. You can use them to obtain useful insights into the plans of your competitors and find places where your own strategy needs improvement.
A Free online competitor analysis tool: Best List
Here is a list of the best and free online competitor analysis tools:
Google Trends
Google Trends is a free competitor analysis tool that you can use to examine the popularity and volume of searches for particular keywords, phrases, or themes over time. It offers insightful data on the most recent user behavior trends and search query patterns. Using this data, one can evaluate rivals.
With the use of this tool, you may determine the level of popularity of a given item, name, or keyword as well as how that popularity has evolved over time.
Features of Google Trends
- gives you information about the themes and keywords that are popular in the sector by displaying relevant topics and search terms.
- provide information on search interest by region so you may identify where there is the most demand for your goods or services.
- It makes it easier for you to keep up with breaking news and new trends in your field.
- provides information on how frequently certain keywords or phrases are searched.
SE Ranking
A complete SEO platform, SE Ranking provides over 30 tools for all facets of search marketing. Users can use the platform’s analytical data and monitoring tools to enhance the placement of their websites in search engine results pages (SERPs). SEO experts, agencies, marketers, and company owners all enjoy SE Ranking.
A competitive research tool that allows 360o semantic analysis is provided by SE Ranking. With our Keyword Research tool, you can start by pasting a seed keyword, then selecting the top keyword ideas based on their difficulty and search volume.
Then you may examine keyword overlaps with your site, analyze the keywords of your competitors, and add more keywords to your list to make sure you don’t miss any hidden gems.
The Competitive Research tool can assist you in understanding which channels and keywords drive traffic to your competitors or which items they offer that you don’t. This is in addition to semantic analysis. You may explore the past of the search advertisements your rivals have been investing in and obtain a broad idea of their backlink profiles.
Ubersuggest
A free Chrome extension called Ubersuggest is a potent SEO tool that displays data on monthly search traffic, CPC, and phrase competition. The Ubersuggest plugin will also provide you with helpful details regarding a specific keyword query on Google, YouTube, Amazon, and other websites. For beginners, this is a great free online competitor analysis tool.
AdSpyder
With AdSpyder, you may spy on the advertisements of your rivals. It is an intelligence tool that helps in trend analysis, determining audience bounceback points, and obtaining all analytical insights into rival advertisers’ advertising methods. You may find out which keywords your competitors are utilizing to their advantage by using Adwords competitor analysis. To improve conversion rates, acquire new leads, and increase sales, the insights are used to innovate marketing strategies and put them into action.
SEMrush
Finding appropriate keywords for competitors and learning about search engine rankings, such as search volume and cost per click, are both common uses of the free competitor analysis tool SEMrush. SEMrush can be used to monitor the top organic and paid keywords, backlinks, and other crucial elements used by your competitors.
SEMrush is a program that makes it simple to learn about the top-ranking keywords. Even top-ranking resources’ backlinks can be obtained.
Many site-related data can be gathered into one dashboard. It may also assist you in identifying the issues preventing their website’s expansion. It shows a thorough study of the organic domains that are searched for the article. You may even use it to analyze the anchor links, landing page, and other little components of the website.
It also provides SEO, SMM, content marketing, PR, and campaign management in addition to keywords. It is one of the most popular and free online competitor analysis tools available online.
Siteliner
A website analysis tool for examining competitors is called Siteliner. By analyzing websites, it can spot typical problems like broken links, duplicate content, and slow page loads. Also, it analyzes websites to demonstrate which one is stronger in terms of content and technological optimization. This offers useful information for enhancing your web presence and dominating opponents.
You may check which websites have the most backlinks and the highest page rankings with Siteliner’s website comparison feature. This gives you important information about what is effective for your rivals. In order to assist you keep one step ahead of the competition, it also offers optimization and enhancement recommendations.
Moz
Backlinks are crucial for SEO. Use free competition analysis tool to receive a complete historical analysis of any of your rivals. Use the knowledge to create better content, then request that the websites that currently link to your rivals do so right away. The largest SEO community on the planet supports Moz, which develops tools that make SEO, inbound marketing, link building, and content marketing simple.
Buzzsumo
Buzzsumo is a competitior analysis tool that enables you to monitor the online presence and activity of your rivals. It offers perceptions of well-liked content, links, outreach to influencers, and social media performance. By giving you useful information on competitor activities, it aids in keeping you one step ahead of the competition.
Businesses like Hubspot, TechRadar, and Coschedule trust it. Moreover, Buzzsumo has a function for keeping track of brand and keyword mentions. This enables you to monitor what is being said online about the brand and rivals. Marketing plans and content production can be informed by this information. It also makes it easier for you to respond swiftly to criticism and mentions.
Buildwith
BuiltWith is a tool for competitor analysis, lead generation, website profiling, and business information. BuiltWith is a service that helps marketers in learning what technology was used to develop a website in order to give leads, information, and analysis. Initiatives for lead generation and nurturing profit from the accurate information.
SpyFu
To outperform the competition, use the free competitor analysis tool Spyfu. The name of the product itself implies that you would be monitoring the covert keywords of your competitors. It might assist you in learning about the SEO tactics utilized by rival businesses. It is a tool that can assist you in reaching the largest possible audience during a campaign.
In addition to the top-ranking keywords, one can also check out the advertising and money those keywords brought in. It helps in carrying out appropriate domain research. Even complete monitoring of numerous campaigns across various social media sites is possible. The recommendations this tool makes are its most crucial component. Sure, it offers advice that can increase one’s clickthrough rate.
It has a complete database of almost 13 years’ worth of search analysis from well-known search engines. Even the keywords are separated into categories based on whether they are organic or sponsored. Using this technology, you can benefit greatly in terms of SEO and PPC.
So, this was the complete list of free online competitor analysis tools. You must try these tools to grow your business.